Archive > July 2013

Generic Trademarks: What They Mean For A Brand

25 July 2013 By 0 In Brand Identity, Branding, Naming

When you have a cold, what do you reach for to blow your nose? How about when you accidently cut yourself? Most people would answer Kleenex (instead of tissue) and Band-Aid (instead of adhesive bandage). Often used interchangeably, these terms actually represent the brand names rather than the products themselves. Other well-known examples include Jet [...]

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