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Amcor

Amcor is one of the largest packaging manufacturers in the world, and recently acquired the majority of Alcan Packaging. Timed to government approval of the acquisition, IDeas BIG assisted in a new identity roll-out. Amcor targets customers in pharmaceutical, medical device, personal care and related markets.

Amcor New Identity Roll-Out

The first implementations of the new identity included sales literature and exhibit graphics. Specification brochures were developed for over 20 products. The brochures are used by sales staff for customer meetings, as well as hand-outs at trade shows and events. A companion folder was created to house the many individual brochures. Exhibit graphics employed a unified graphic identity.

The Amcor brochures were well received by Amcor staff. The new corporate identity was successfully deployed. Existing trade show exhibits were updated with new graphics. Feedback has been very positive.

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IDeas BIG (brand identity group) is a Chicago-based (Naperville) brand consultancy that specializes in award-winning, category changing branding strategy and execution. We create world-class logos and complete graphic identities. Our name development practice delivers business and product name brands that breakthrough. While our full service studio creates stationery systems, moment-of-truth packaging and corporate annual reports.

Our work has been recognized for both creative excellence and marketing results. Give us a call and ask about a Free Identity Audit at 630.579.8383. > More

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