IDeas BIG (Brand Identity Group) - Brand Naming - Business Naming

Follow us on:

Brand Naming

Naming your business, corporation or product is likely the first and most critical marketing step to be undertaken. Yet too often, disciplined processes or professional advice are neglected.

IDeas BIG creates compelling names for global corporations, entrepreneurial start-ups, as well as product and service brands. Deploying our proprietary name development process, every project starts with category insights and competitive benchmarking. Name candidates are generated based on alternative positioning platforms, and vetted using an objective ranking and scoring tool. Domain search and registration, along with Trademark legal review and registration services are available.

An integrated name development and identity creation program is an ideal approach for developing identity breakthroughs, and IDeas BIG can deliver. Please share some of our naming successes below.

Name of the Month

This month's name is Kühl Hauer^TM which loosely translates in German to smooth cutter. The new line of cutting tools will debut in retail home centers this Fall. Identity forthcoming!

Sample Names by Category:

Retail Names, Consumer Product Names, Sports/Entertainment/Travel Names, Service Names, Technology Names, Healthcare Names, Construction Names, Industrial Names, B2B Names

Retail Names

Blossoms (cosmetics)
FaithBridge (foster care services)
Lemonade (casual beachware)
Retro Bistro (restaurant)
GooGoo Gourmet (baby foods)
Tagline: Delicious without Doubt (anti-allergy foods)
Tonga (flavored rums)
Pizza for the People (pizzeria)
Pizza TO the People (pizza delivery)
Gringo Joes (salsas)
Thought for Food (recipe series)
Dermisa (cosmetics)
Sumptia (hotels)
Pronto (energy drink)
Baubles & Bling (jewelry)
Memphis Smokehouse (BBQ sauce)
Leopard Adventures (travel agency)
Cucina (olive oil)
Winterset (dental office)
Fruitsi (smoothies)
Barks N Sparkles (pet accessories)
Gormons Gourmet (fast food)
trendE (fashions for teens)
Aspire Cosmetique (cosmetics)
freeAGENT (sports apparel)
James Joseph (beauty salons)
Taxing Matters (tax service)
Aurum (facial cremes)
Dealer Friendly (tagline: AutoCheck/Experian)
FatBoys (deli)
pEATza (frozen pizza)

TOP

Consumer Product Names

Thought for Food (recipe series)
Blossoms (cosmetics)
Lemonade (casual beachware)
FaithBridge (foster care services)
Tagline: Delicious without Doubt (allergy-free cookies)
Gringo Joes (salsas)
GooGoo Gourmet (baby foods)
Pronto (energy drinks)
Dermisa (cosmetics)
Sense AppealTM (tagline: Amcor Packaging)
Tonga (flavored rums)
Aspire Cosmetique (cosmetics)
Memphis Smokehouse (bbq sauces)
Fruitsi (smoothies)
Baubles & Bling (jewelry)
Cucina (olive oil)
pEATza (microwave pizza)
trendE (fashions for teens)
Bikers Brew (beer)
Aurum (facial cremes)
Mediterranean Kitchen (appetizers)
Don Juan Exporte Especial (tequila)
Chiseled (nutrition supplement)
Barks N Sparkles (pet accessories)

TOP

Sports/Entertainment/Travel Names

pro veo (athletic eyewear)
Sumptia (hotel)
Chicago Mob (mens softball)
Leopard Adventures (travel agency)
freeAGENT (sports apparel)
Eruption (hawaian soccer club)
Chiseled (nutrition supplement)
Foray (extreme travel)
Cardio3 (fitness program)
eXplosion (hockey team)

TOP

Service Names

FaithBridge (Foster Care Services)
appleCART (IT platform)
Fostrian Business Capital (finance company)
Not Your Status Quo (tagline: appleCART)
HindSight (testing services)
Sonrisas Plan Dental (dental insurance for Hispanic market)
WIN Practice Performance (practice management)
Space (commercial real estate)
Claricon (provider management)
SandraCare (home healthcare)
AfterMath Claim Science (claim management)
CMEinsight (educational services)
Maestro Commerce (e-commerce software)
coEfficient (software platform)
Extreme Practice Makeover (book name)
Viant (healthcare network services)
DesignerPlace.com (interior design portal)
Leopard Adventures (travel agent)
Hydrofoil (ocean freight systems)
IDeas BIG (brand identity group)
Sonic (international logistics)
!Impacto! (Hispanic marketing agency)
FUSION b2b (marketing agency)
Physician-Sites.com
Realty-Sites.com

TOP

Technology Names

Return on Innovation (ROI-tagline)
appleCART (IT platform)
Certara (pharmaceutical analytical services)
Not Your Status Quo (tagline: appleCART)
HindSight (testing services)
AfterMath Claim Science (claims management)
Solve It. (tagline: Omron Electronics)
Claricon (provider management)
Maximum Connectivity (tagline: Cinch Connectors)
CMEinsight (continuing medical education testing services)
360° Solutions (tagline: Panasonic POS Systems)
Viant (healthcare provider network)
Maestro Commerce (e-commerce software)
Dealer Friendly (tagline: AutoCheck/Experian)
coEfficient (software platform)
WIN Practice Performance (practice management)
EntryPlanner^TM (postal software)
SnapActive (software development tools)

TOP

Healthcare Names

SandraCare (home healthcare)
Certara (pharmaceutical analytical services)
AfterMath Claim Science (claim management)
Sonrisas Plan Dental (dental insurance for Hispanic market)
CMEinsight (educational services)
Sense AppealTM (tagline: Amcor Packaging)
Claricon (provider contract management)
Cardio3 (fitness program)
Viant (healthcare network services)
WIN Practice Performance (healthcare practice management)
Extreme Practice Makeover (book name)
Vibrant (latex examination gloves)
Indulgence (mint flavored latex exam gloves)
Res-Q (gloves for emergency medical)
Mechan-X (gloves for auto techs)
Chiseled (nutrition supplement)
YouNique (dental materials portfolio)
C&B&I (tagline: crown & bridge & implant)

TOP

Construction Names

Tradesman Tough^TM (tagline: Dalluge Tools)
Kühl-Hauer (cutting tools)
LightStyles^TM (newsletter to lighting architects)
Power to the People (residential electrical contractors)
Beef Up Your Toolbox (tagline: Vaughan Tools)
EnginuityTM (industrial fastening system)
Dalluge (tools) (Daluge)
ProGrade^TM (contractor tools)
jkVisions (designer lighting products)
eyeCandy (interior lighting products)
WeatherProof^TM (wire connectors)
UnderGround^TM (wire connectors)
SheetRock Tools (drywall tools)
SSL^TM (solid state lighting)
NiteLights (exterior lighting)
BlueMax (handtools)
Contractor-Sites.com

TOP

Industrial Names

Enginuity^TM (industrial fastening system)
Think Visually (tagline: Impaxx Packaging)
Sense Appeal^TM (tagline: Amcor Packaging)
Maximum Connectivity (tagline: Cinch Connectors)
SeaHawk (offshore drilling equipment components)
Return on Innovation (ROI-tagline)
InStock (metal stocking program)
Proven Reliability (tagline: March Pump)
Ravenscroft (duct manufacturer)
Solve It. (tagline: Omron Electronics)
Labeling Made Easy (tagline: Label-Aire)
ComfortGrip^TM (hand tools)
Perfect Finish (tagline: D&K Laminating films)
SecurFilm (laminated films)
Save Now. Save Later. (tagline: Trine Labeling)

B2B Names

Enginuity^TM (industrial fastening)
Space (commercial real estate)
HindSight (testing services)
Tagline: Tradesman ToughTM ((Dalluge Tools))
appleCART (IT consulting)
Not Your Status Quo (tagline: appleCART)
Fostrian (business capital)
WIN Practice Performance (practice management)
Hyrdrofoil (ocean freight systems)
Sense Appeal (tagline: Amcor)
AfterMath Claim Science (insurance name and tag))
Sonic (international logistics)
coEfficient (software platform)
Solve It. (tagline: Omron Electronics)

TOP